Soralis |
Branding | Stationery Design
More Creative were asked to launch Soralis – a new medicine to treat oral mucositis, and position the brand as the ideal pre-treatment for children undergoing cancer treatment and likely to suffer from the condition as a result. As well as this, we were tasked with developing an impactful awareness campaign, targeting healthcare professionals, highlighting the incredible importance of pre-treating oral mucositis. Despite the serious sector Soralis would find itself in, the brand needed to be contemporary and not clinical, as it would primarily be focused towards health care professionals who are looking for a product that children would be able to use. Bright, vibrant colours that portray optimism and trust have been used to represent the brand and product as being refreshing and an exciting new option when it comes to pre-cancer treatment for children. |