Siron Clinical |
Branding | Stationery Design
Siron Clinical, a clinical research organisation with over 20 years experience in the regulatory and clinical trials industry approached us looking to refresh their brand and bring it in line with the forward-thinking values that the company holds. Armed with a vibrant new colour palette, we looked to produce a modern, clean logo that also reflects the trustworthy nature of the organisation. After extensive research during the initial concepting phase of this project, we found that many companies that have a global presence, or offer unparalleled products/service use circular elements within their logos – with circles projecting a positive emotional message, often representing safety and assurance (protecting what is theres in their closed-loop boundaries). We felt these sentiments represented the goals of Siron Clinical perfectly. |